Created by Joseph Cortez, Unlikely Media was a network spanning multiple accounts on Instagram (@unlikely, @relating, @questions, @roomstead, @greattweets) and Twitter (@worldplaces), specialized in curating content that resonated with audiences in the relatability and travel sectors. This content curation strategy resulted in an impressive reach, amassing hundreds of millions of impressions and a combined following exceeding one million. The network partnered with emerging ecommerce brands including GOATcase and Fashion Nova to advertise various products. Acquired by Daily Epic Vids in 2020.